Clint Eastwood is Bronco Billy McCoy, owner-star of a traveling Wild West show, who lives out his fantasy as a sharp-shooting, knife-throwing, stunt-riding cowboy. Operating on a shoestring budget playing small towns, he manages to make end meet for himself and his troupe of oddball players. Enter beautiful, madcap New York heiress Antoinette Lily (Locke) and the fireworks really begin!